Search: RTB

…the ability to link to audiovisual advertising through retargeting in the advertising networks Sklik or RTB. Audio in various forms has experienced a great renaissance in recent years, and this…

…user for a campaign of this type. The effect beyond the TV campaign was insignificant for users exposed to a lower frequency. Prepared for the RTB team by Nikola Fořt…

…of whether it concerns the current brand awareness, the complexity of the advertising message or, e.g., the long-term nature of the campaign. Jaroslav Borovka on behalf of the RTB team…

A campaign for Volvo was created as part of the RTB challenge “Show what you can do without cookies!” The objective was to reach the relevant audience and lead them…

…online environment, display advertising, and specifically our RTB, in the interests of what we what we can measure and optimize directly in the campaign, we should focus first and foremost…

…focus on a discipline called brand building, first in general, then in relation to the online environment and RTB on Seznam. Without a good name, you have no power in…