The year 2020 was atypical in so many ways, and advertisers in many industries faced unprecedented challenges. We want to take a brief look back and recap the most important innovations of the year. Are you making the most of all the new possibilities? What do we regard the most useful innovation Sklik introduced in …
Are you already using or looking to use branding? For your ads to make the most impact, your creative idea must hit the requirements of Sklik precisely.
The Christmas season is slowly upon us, so it is high time to reach potential customers with your offer. You can work with existing visitors through retargeting, but you can do better, right? How do you hook a new customer? It’s easy: try a dynamic banner.
We have been working on the transparency and openness of our advertising systems for a long time, and Sklik is no exception. This time, we’ve improved the ability to measure ads on the content network using external tracking systems. How does it work and how can it help you?
The Dynamic banner is a great format for reaching new customers, as we’ve previously described. Now we decided to test this hypothesis in practise with our client Zahradnictví Kruh. And what did we discover? We can reveal that there has been an increase in the conversion rate and a decrease in the cost and turnover …