The new route planner for public transport in the mobile app will suggest the best way from your door to your destination – without unnecessary waiting at stops.
David Finger: Mapy.com conquer the world. How to change two letters in a name without going crazy
The popular Mapy.cz service has undergone a major transformation – it has changed its name to Mapy.com and expanded to international markets. Behind the slight name change lie months of work. David Finger explains the main reasons for the rebranding, the steps that preceded acquiring the global .com domain, and how the Czech mapping app is performing abroad.
Seznam’s Mapy were created 25 years ago as a purely local service. Over the years, however, they have also gained popularity among international users, who in 2024 made up one-third of the user base. This became the impulse for the team behind Mapy to expand abroad. Learn more about how this expansion unfolded and how Mapy.cz transformed into Mapy.com in the presentation.
| David Finger joined Seznam in 2011 as a product manager for the Email.cz service. Since 2021, in his role as director, he has been overseeing the development of both Seznam’s email services and its beloved brand, Mapy.com. David is behind the creation of Mapy Premium, and under his leadership, Mapy.com also launched its international expansion in 2024. |
