Go to contents

Advertising



Seznam Behind the Screen: From the brand to performance

24. March 2021

Did you know that Seznam owns eight of the 20 most popular Czech websites? In addition to the Seznam.cz homepage, these include Novinky.cz, Seznam Zprávy and Super.cz. In our new episode of Seznam Behind the Screen about programmatic advertising, we’ll look at how you too can benefit from the power of the Seznam content and …


Top 5 + 1 new Sklik features introduced in 2020

16. March 2021

The year 2020 was atypical in so many ways, and advertisers in many industries faced unprecedented challenges. We want to take a brief look back and recap the most important innovations of the year. Are you making the most of all the new possibilities? What do we regard the most useful innovation Sklik introduced in …


The power of programmatic advertising

Veronika Fišerová 4. March 2021

Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen. Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but …


Instream video advertising now on the Seznam homepage

22. February 2021

During the summer and autumn, we tested the display of videos from the video platform televizeseznam.cz on the homepage to find out how this media type will work in the article feed. At the same time, we introduced instream advertising on our website which is visited by 4 million real people every day.


Case study: precision-targeted visible reach

12. February 2021

After some time, we present another case study, this time from a RTB campaign for our client Johann Malle, a manufacturer of continental beds and natural fibre mattresses for healthy sleeping.

After some time, we present another case study, this time from a RTB campaign for our client Johann Malle, a manufacturer of continental beds and natural fibre mattresses for healthy sleeping.

Our long-term strategy in the campaign for the client Johann Malle is to purchase impressions targeted at the brand’s clientele, i.e. people who can afford luxury hand-made beds from premium materials. We know that these people also use Seznam; the goal of  this campaign was to properly identify and address these users. At the same time, we set ourselves the goal of achieving high average visibility as we consider this metric to be absolutely crucial in brand and acquisition campaigns, and we are able to deliver it reliably thanks to the tools available.

You can see the results and how we target the viable user groups in the campaign in the infographics provided.

Download the complete case study

If this campaign and its results have inspired you and you are interested in the implementation of a similar one by RTB Seznam, or if you just simply want to know more, contact us at rtb@firma.seznam.cz.

For the RTB Team

Jakub Skřivan

Beru na vědomí