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Blog Seznam.cz



Seznam Behind the Screen: From the brand to performance

24. March 2021

Did you know that Seznam owns eight of the 20 most popular Czech websites? In addition to the Seznam.cz homepage, these include Novinky.cz, Seznam Zprávy and Super.cz. In our new episode of Seznam Behind the Screen about programmatic advertising, we’ll look at how you too can benefit from the power of the Seznam content and …


Top 5 + 1 new Sklik features introduced in 2020

16. March 2021

The year 2020 was atypical in so many ways, and advertisers in many industries faced unprecedented challenges. We want to take a brief look back and recap the most important innovations of the year. Are you making the most of all the new possibilities? What do we regard the most useful innovation Sklik introduced in …


New Sklik targeting – try it!

11. March 2021

Recently we announced the addition of new targetable interests in RTB. Sklik couldn’t be left behind, and on 11 January 2021 it debuted a revamped tree for interest-based targeting. What has changed?


The power of programmatic advertising

Veronika Fišerová 4. March 2021

Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen. Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but …


Instream video advertising now on the Seznam homepage

22. February 2021

During the summer and autumn, we tested the display of videos from the video platform televizeseznam.cz on the homepage to find out how this media type will work in the article feed. At the same time, we introduced instream advertising on our website which is visited by 4 million real people every day.

During the summer and autumn, we tested the display of videos from the video platform televizeseznam.cz on the homepage to find out how this media type will work in the article feed. At the same time, we introduced instream advertising on our website which is visited by 4 million real people every day.

Videos are now an integral part of the homepage. There is also a new video advertising space now available. Although we are just getting started, we already know that this is one of the main Seznam video services with 4 million weekly video impressions.

How does video work on Seznam?

Videos start playing automatically, without audio as a default. If the person interacts with the video in any way, the sound will start. If there is no interaction, the video will stop automatically after 13 seconds and prompt the user to continue watching.

After watching the video for 40 seconds, an ad will appear. It also appears at the end of the video – which is called postroll. If the user scrolls away from the video and it drops off the screen, it will stop automatically. This makes the video ad visible and with sound.

Which formats are available?

Advertisers can choose a standard skippable video spot and bumper in all forms of ad space buying – direct sales, Sklik and RTB.

The average view rate for a 30-second video is around 20% and the CTR reaches 1.5%.

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