Let Sklik handle bid optimization for you. The automated bidding strategy will bid on your behalf. Until now, you could use it in the Display Network and in the recently launched Smart campaign. It is now also available for Search campaigns. How can it help you, and what should you watch out for?
For selected restaurants in Mapy.com, you will now find the menu directly in the establishment’s details, including the daily menu. This makes it easier to figure out where to go for a meal.
In Mapy.com, you will now find a denser network of hiking trails in Austria – roughly 145 thousand kilometers of routes instead of the original 95 thousand. You can thus plan your trips to our neighbors with even greater confidence.
With the new PRO Route Planner feature, you can edit your planned route by drawing with your finger directly on the map. The feature is part of Mapy.com Premium, you can try it 5 times for free.
You can now use a new campaign type in Sklik: Smart Campaign. It means you no longer need to spend time on targeting or creating ads. The campaign is powered by Seznam AI, which takes care of key parts of setup and optimization for you.
After months of intensive testing, we are launching a new way to measure conversions and retargeting: Seznam Event Measurement (SEM). What are its main benefits, and how should you deploy and test it? You’ll find everything important in this article.
