Mazda achieved high-quality results from personalized banner content with targeting from Seznam thanks to the cooperation of the GroupM and Sauto.cz teams. The latter provided its cookie data with the types of searched vehicles. A number of creatives were then created based on these. How many creatives were needed for the targeting to work properly? …
How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.
The Seznam Talks format is yet another option for our commercial partners to reach their audience and make themselves visible. The aim is to bring readers interesting topics from the world of business.
Digital audio listening has been growing phenomenally in recent years, in terms of both extent and listening duration. The world of audio has traditionally been an opportunity for advertisers to reach their audiences. The benefits are plenty, so let’s have a look at them.
Thanks to its continued market success and the attendant growth in capacity required for the processing of data, Seznam.cz has built its second proprietary data centre, called ‘Nagoya’, taking another step towards becoming an entity absolutely independent of external suppliers. The building takes up an area of approximately 1,200 square metres, with Seznam.cz, the number one …
Brand campaigns are undoubtedly a vital part of marketing, especially in a highly competitive environment, so we should never forget the importance of building brand awareness. But can a bumper, i.e., an unskippable 6-second video ad, be a suitable means to extend the reach of a TV campaign? And does it make sense to use this format as a tool to build awareness of a new product? Have a look at how our client Jan Becher managed to use a bumper to support a TV campaign and achieve outstanding results.