Let Sklik handle bid optimization for you. The automated bidding strategy will bid on your behalf. Until now, you could use it in the Display Network and in the recently launched Smart campaign. It is now also available for Search campaigns. How can it help you, and what should you watch out for?
You can now use a new campaign type in Sklik: Smart Campaign. It means you no longer need to spend time on targeting or creating ads. The campaign is powered by Seznam AI, which takes care of key parts of setup and optimization for you.
After months of intensive testing, we are launching a new way to measure conversions and retargeting: Seznam Event Measurement (SEM). What are its main benefits, and how should you deploy and test it? You’ll find everything important in this article.
Visibility is fundamental to the success of any e-shop. Our client decoDoma understands this, too. That’s why we worked together to significantly improve the visibility of its products on Zboží.cz in a relatively short period of time. We have documented the process in a case study for you.
What happens when a branded format is incorporated into a performance campaign and outperforms traditional banners? The Czech brand Yoggies decided to try Interscroller in Sklik to see if a small investment could deliver real results. The results spoke for themselves.
A small shop in Vítkov has grown to become a major player in the European market thanks to its successful online store. To continue growing, Insportline needed to find a way to increase orders without compromising profitability. The solution was a new Sklik strategy: Conversion Maximisation. Working with the Effectix agency, they implemented this strategy gradually, and the results spoke for themselves.
