You can now use a new campaign type in Sklik: Smart Campaign. It means you no longer need to spend time on targeting or creating ads. The campaign is powered by Seznam AI, which takes care of key parts of setup and optimization for you.
With Smart Campaign, you can quickly and easily reach potential customers, build retargeting audiences for follow-up communication and, with conversion tracking enabled, increase sales on your website.
It targets automatically
You no longer have to choose from hundreds of websites or interest categories, or spend time coming up with keywords. Seznam’s technology makes sure your ad is shown to the right people in the right place. It identifies queries relevant to your ad and website, suitable users and contextually related pages.
Seznam AI helps with ad copy
Enter your website and let the system suggest every part of the ad text. You can edit the outputs at any time, so the final wording remains fully in your hands.
It optimizes for conversions
Use the “Increase number of conversions” strategy and let the system adjust CPC so that it stays within the maximum cost per conversion you set.
It helps choose products
If you run an e-shop, our smart delivery automatically selects the most suitable products for product advertising within the campaign.
Easy to connect with Google Ads
Smart Campaign is fully aligned with Performance Max campaigns, and you can easily import it from your Google Ads account into Sklik.
When looking for ways to make new customer acquisition more efficient, we decided to test Smart Campaign and compare its results over the last five months with our standard acquisition display campaigns. The data was a very pleasant surprise. In a direct comparison, Smart Campaign achieved almost a 6× lower cost per registration and almost a 5× lower cost per First Time Deposit. This format has proved to be an effective alternative as well as a great addition to our existing banner campaigns.
You can find detailed instructions for setting up Smart Campaign in Sklik help.
JOK or Smart Campaign?
Smart Campaign extends the options previously offered by Simple Display Campaign (JOK) and will replace this campaign type in the future. It is no longer possible to create new JOK campaigns. If you want to benefit from relevant traffic at a favorable price, create a Smart Campaign with an appropriately low maximum CPC (for example, CZK 2). In addition to the reach you were used to, you will also gain extra reach in Seznam Search.
As part of Globus’s Easter campaign, we tried Smart Campaign for the first time in beta. Although it was only one campaign, the results were a pleasant surprise. It complemented our existing structure well, and we especially appreciate its broader reach beyond search and brand queries. It brought high-quality traffic, low CPC and a stable cost per conversion. Even as a beta test, it met our expectations, and we can recommend it to clients who want to simplify campaign management while meeting performance goals.
We will continue to develop and improve Smart Campaign step by step. Our main focus will be on further increasing performance, expanding reporting with a search query overview and integrating Shopping Ads. We will also add automatic image downloading to make ad creation even easier.
Together with Smart Campaign, we are also introducing an update to the Maximize Conversions strategy. It can now also be used for search campaigns, allowing the system to handle optimization in full.
On behalf of the whole Sklik team,
Ondřej Vícha
Now you can extend the reach of your ad messages into better-priced auctions with a Simple Display Campaign. Where does it appear and how do I set it up? Simple Display Campaign is a new campaign type available to you when you add a new campaign in the Sklik interface. To display it, all you …
After months of intensive testing, we are launching a new way to measure conversions and retargeting: Seznam Event Measurement (SEM). What are its main benefits, and how should you deploy and test it? You’ll find everything important in this article.
In Sklik, you can now set up ad extensions at the account level. These extensions are applied across all campaigns where the extensions are not set up individually. Which extensions are affected, and which ones will Sklik set for you?
