After months of intensive testing, we are launching a new way to measure conversions and retargeting: Seznam Event Measurement (SEM). What are its main benefits, and how should you deploy and test it? You’ll find everything important in this article.
SEM is based on measuring events on your website. This gives you much broader analytics options in your account and helps improve the performance of your campaigns.
You have several options, depending on the technical setup of your website. You can deploy the new codes directly, use the Google Tag Manager (GTM) template, or switch comfortably through your web platform if it already supports this simple transition.
At the moment, you can set up the new measurement and test that the right data is coming in, but the final switch for your account will be available later. The expected date for enabling account migration is June 2026.
There is no need to worry about moving to the new measurement. The Sklik interface will guide you through the whole process and help you check the data being sent without affecting your current measurement. You will make the final switch to SEM only once you are sure everything is set up correctly and you no longer need your existing measurement.
For now, the switch is optional, so you have enough time to prepare and set up everything you need. In the future, however, all accounts will need to move to SEM. We will of course let you know the deadline well in advance.
Join our webinar, which will take place on Tuesday, 9 June 2026 at 10:00. Nikola Dvorščáková and Jakub Drahokoupil will share information about setting up SEM and the options the measurement offers. You will also have space to ask anything you want to know about the new feature. You can send us your questions now via Slido.
We believe SEM will make your day-to-day campaign work easier and help your business grow.
The Sklik team
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