(Page 10)
After some time, we present another case study, this time from a RTB campaign for our client Johann Malle, a manufacturer of continental beds and natural fibre mattresses for healthy sleeping.
Televize Seznam’s ratings doubled after the change in the programming schedule earlier in the spring. The monthly reach of Televize Seznam, owned by the Czech internet leader Seznam.cz, reached 2.8 million viewers in December*. Compared to last year, the share also increased to the current 0.54%**. In 2021, we can look forward to 252 films …
This year, the Seznam Brand Studio scored a great success at the largest international native advertising competition. Andy Sitta and his team won four awards at the Native Advertising Awards, hosted online this year. The studio won the gold in the Best Low-Budget Campaign category and silver in the Best Use of the Written Word …
Wondering how to get attention? The answer is: video advertising. With our long-term client MujKoberec.cz, we tested video advertising in our agency PLACEMENT.cz. We added a new format to our family of native content formats which we expect to attract new customers and, as part of the beta test, we gained access to previously unpublished …
RTB lets you buy advertising space in a few clicks from almost anywhere. It is all the more important to pay attention on which pages and in what context the ad is displayed. Ondra Kacbal talked about it in detail at this year‘s Seznam forum. At Seznam, we take the quality of advertising space very …
“A company that does not have to save cash can make a significant profit from the recession,” says Marek Hlavica, head of the Association of Communication Agencies. Throughout the year, the position of online and television advertising has strengthened significantly. Other types of advertising are struggling to keep up. Experts advise businesses not to cut …
