Veronika Geltner

Seznam.cz, the leader of the Czech internet, has launched a new product for its advertisers called Seznam Reach Video, which combines various video advertising options for maximum user reach. With the help of Seznam Reach Video, clients can reach most of their target online audience. The format has the ambition to compete with television advertising …

Terezia Company, in cooperation with Taste Sun, tested the combined format during beta testing and later expanded it to other content campaigns. Natively written advertisements have been styled to pique readers’ curiosity about oyster mushrooms. The ads referred to a blog with content about the mushroom’s positive impact on human health.