David Finger: Mapy.com conquer the world. How to change two letters in a name without going crazy
The popular Mapy.cz service has undergone a major transformation – it has changed its name to Mapy.com and expanded to international markets. Behind the slight name change lie months of work. David Finger explains the main reasons for the rebranding, the steps that preceded acquiring the global .com domain, and how the Czech mapping app is performing abroad.