Personalisation and automation are key to success in online marketing today. That’s why Slevomat uses Boost.space to connect dynamic audiences with Sklik. This enables Slevomat to reach relevant customers more effectively and in a fully automated way. This makes the job of PPC specialists much easier — they can upload audiences without needing developers or complex API integrations.
What is Boost.space and how does it help with targeting?
Boost.space is a centralised data synchronisation platform that enables the connection and management of over 2,000 tools from a single location. It automates data flows between different systems, including Sklik. For Slevomat, for example, the internal database is connected to Sklik via Boost.space, enabling dynamic audience updates and more effective ad targeting based on real-time data.
This solution makes it easier to work with audiences
Using dynamic audiences makes it easier to work with internal data and customers who have made purchases in the past. Various scenarios can be considered, such as purchase frequency and product categories, or working with users who actively use the Slevomat loyalty system. This enables campaigns to be better personalised and the right customers to be reached at the right time. And an added bonus?
Did you know that, compared to Google, our audiences in Sklik have a 22% higher match rate thanks to the strong representation of Seznam users in the population?
Previously, uploading first-party data to Sklik required the involvement of developers and entailed API work, both of which were time-consuming and resource-intensive. However, thanks to Boost.space, PPC specialists can now manage the entire process themselves with maximum flexibility and without any technical obstacles. Although we have only just started using Boost.space, we can already see its great potential for the future. The automation it offers will help us to meet our company-wide goals, so we intend to expand its use.
The benefits of targeting with Boost.Space
Up-to-date data every day Audiences are constantly updated, which means working with the newest possible information.
Simple administration Specialists can manage dynamic audiences without complex programming.
Higher campaign effectiveness Personalized targeting allows you to reach the right customers at the right time.
Full automation Audiences are updated automatically, without the need for manual intervention.
Independence from the development team You can manage audiences internally, without waiting for developers to intervene.
Better campaign performance The conversion rate for campaigns targeting these audiences is almost 2 percentage points higher.
Interconnection saves work, time and money
Thanks to Boost.space’s connection to Sklik’s dynamic audiences, Slevomat can now target customers more effectively based on their behaviour. Automation has also made management easier and more flexible without the need for complex IT solutions. The result is not only time savings, but also a higher conversion rate and better return on advertising investment.
Effective implementation of the system was made possible by the collaboration between the Sklik team, Boost.space developers, and Slevomat specialists. If you are looking for a more effective way to manage and update audiences in Sklik, Boost.space is the ideal solution. It will save you a lot of time and give you greater control over your campaigns, eliminating the need for technical intervention.
As a tool for maximising advertising reach, the content network is an effective way of both acquiring new users and re-engaging existing site visitors. Retargeting campaigns effectively bring users back and deliver the desired performance. However, the end of third party cookies, expected in early 2025, will reduce the reach of retargeting. Sklik offers an alternative – targeting your own customer lists. Let’s take a look at how it worked for one ouf our clients Notino.
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
The number of people who use a mobile phone or tablet to surf the Internet is constantly growing, so it makes sense to target them in campaigns. Nevertheless, you shouldn’t forget about users who prefer using desktop. In this case study we show how to effectively combine both target groups to achieve the best possible results through retargeting.
