Advertising

A small shop in Vítkov has grown to become a major player in the European market thanks to its successful online store. To continue growing, Insportline needed to find a way to increase orders without compromising profitability. The solution was a new Sklik strategy: Conversion Maximisation. Working with the Effectix agency, they implemented this strategy gradually, and the results spoke for themselves.

Personalisation and automation are key to success in online marketing today. That’s why Slevomat uses Boost.space to connect dynamic audiences with Sklik. This enables Slevomat to reach relevant customers more effectively and in a fully automated way. This makes the job of PPC specialists much easier — they can upload audiences without needing developers or complex API integrations.

Seznam.cz, the leading internet company in Czechia, has launched a strategic partnership with the respected fact-checking organization Demagog.cz. The collaboration comes in response to the upcoming parliamentary elections and a rising volume of political advertising, with the shared goal of safeguarding the integrity of the democratic process.

About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …

Mazda achieved high-quality results from personalized banner content with targeting from Seznam thanks to the cooperation of the GroupM and Sauto.cz teams. The latter provided its cookie data with the types of searched vehicles. A number of creatives were then created based on these. How many creatives were needed for the targeting to work properly? …