Advertising

The Dynamic banner is a great format for reaching new customers, as we’ve previously described. Now we decided to test this hypothesis in practise with our client Zahradnictví Kruh. And what did we discover? We can reveal that there has been an increase in the conversion rate and a decrease in the cost and turnover …

The coronavirus crisis has affected almost the entire Czech economy. How has ŠKODA AUTO a.s., one of the biggest employers in the Czech Republic and a client of Seznam.cz, managed this situation? In this interview you’ll find out if the marketing department had to change its media plans and whether the crisis also brought some …

Taste Sun, another winner of the Sklik Challenge for Certified Agencies, shared with us its winning tips for working with Sklik. Let’s take a look at their recommendations how to work with the content and search network. Eliminate low quality visits from retargeting With retargeting lists, you reach users on the content network who fall …

Online video advertising is gaining traction as an advertising format and more and more businesses are warming up to it. We asked several experts how to use video advertising for the most benefit, what to watch out for which metrics to use for evaluation. Read the first part of their answers.

The mobile phone is increasingly becoming a fixture in our daily lives. On average, we look at it up to 50 times a day. In addition to being a place where we go to get inspired, we use it to shop online, read the news or connect with our loved ones on social networks. Seznam.cz …

Last summer, we introduced a must-have Branding format to your portfolio. Let’s recall its benefits and how to set it up to deliver the best performance Branding is essentially a large banner that envelops website content. Thanks to its dimensions of 2000 × 1400 px, it is the largest and thus the most unmissable of …