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This year, the Seznam Brand Studio scored a great success at the largest international native advertising competition. Andy Sitta and his team won four awards at the Native Advertising Awards, hosted online this year. The studio won the gold in the Best Low-Budget Campaign category and silver in the Best Use of the Written Word …
Wondering how to get attention? The answer is: video advertising. With our long-term client MujKoberec.cz, we tested video advertising in our agency PLACEMENT.cz. We added a new format to our family of native content formats which we expect to attract new customers and, as part of the beta test, we gained access to previously unpublished …
RTB lets you buy advertising space in a few clicks from almost anywhere. It is all the more important to pay attention on which pages and in what context the ad is displayed. Ondra Kacbal talked about it in detail at this year‘s Seznam forum. At Seznam, we take the quality of advertising space very …
“A company that does not have to save cash can make a significant profit from the recession,” says Marek Hlavica, head of the Association of Communication Agencies. Throughout the year, the position of online and television advertising has strengthened significantly. Other types of advertising are struggling to keep up. Experts advise businesses not to cut …
Are you already using or looking to use branding? For your ads to make the most impact, your creative idea must hit the requirements of Sklik precisely.
The Christmas season is slowly upon us, so it is high time to reach potential customers with your offer. You can work with existing visitors through retargeting, but you can do better, right? How do you hook a new customer? It’s easy: try a dynamic banner.
