Veronika Geltner

Hi from the Mapy.cz team. For the last 20 years, we’ve been working to make our app a great travel companion, helping you and offering you great experiences. You’ve been using it for free the whole time, and of course that won’t change. But the operation and the team require an investment of hundreds of millions of crowns. Adding a new paid version will allow us to bring you an even better Mapy.cz, expanding features while minimizing the annoying advertising you don’t like.

Thanks to its corporate membership, the Czech mapping application is now actively supporting the development of OpenStreetMap. The project is one of the key sources of open data that Mapy.cz relies on.

The Czech internet leader has opened its third data centre. The new building was added to the existing data centre in Horní Počernice, which was commissioned in 2015. The implementation took exactly one year and was carried out in cooperation with Metrostav and the general contractor, Altron.

Which ad impression frequency per user in brand campaigns is the most effective? The optimal frequency is generally considered to be between four and seven impressions. Let’s take a look at how we know when we’ve actually achieved an effective frequency, and when it just looks like it.

Sooner or later, third-party user cookies you’re used to targeting will become anonymous traffic. Does this scare you? It doesn’t have to. We have been preparing for this situation for a long time and have come up with a solution to target users using so-called cookieless browsers.

How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.