(Page 5)
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
Acquisition campaigns play a crucial role when advertising in the Sklik display network. These are primarily designed to bring in new potential customers and, in addition, they also help build the brand. Wondering what formats are suitable for acquisition campaigns? In this video, we will introduce these to you, including some practical tips on, for …
Company Seznam.cz, Czech internet No. 1, will open its eleventh branch office in spring this year. It will be located in Bratislava and primarily employees in opened software developer and programmer job positions will be working there. “We constantly search for experts for our services across all industries. The local market shows big interest namely …
You probably already know that, due to an amendment to the Electronic Communications Act, now you need to obtain user consent before running tracking codes. Let’s take a look at exactly what’s changing and – more importantly – how we can work together to accommodate the changes to comply with the law while minimizing the …
Outstream from Seznam is neither banner nor instream advertising. It’s a unique format that complements the campaign media mix and combines the benefits of video advertising with great reach. But how do we set it up for the best advantage and so that the campaign delivers the expected results? What makes Outstream exceptional The main …
Sklik now allows you to work with client data in the form of custom email address lists. This introduces a new form of targeting, which opens up new possibilities for integrating data from CRM or CDP systems. How does targeting work and what are the experiences of our advertisers? In terms of the development of …
