Mapy.cz navigation not only alerts you when you exceed the speed limit, but also warns you about locations with speed cameras.
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Learn to work with the most valuable asset of all: your clients
As a tool for maximising advertising reach, the content network is an effective way of both acquiring new users and re-engaging existing site visitors. Retargeting campaigns effectively bring users back and deliver the desired performance. However, the end of third party cookies, expected in early 2025, will reduce the reach of retargeting. Sklik offers an alternative – targeting your own customer lists. Let’s take a look at how it worked for one ouf our clients Notino.
New in Sklik: Set up search campaign extensions in one place
In Sklik, you can now set up ad extensions at the account level. These extensions are applied across all campaigns where the extensions are not set up individually. Which extensions are affected, and which ones will Sklik set for you?
We are unifying the metrics for video advertising with YouTube
To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
Since August, it will be required to include the consent parameter in Sklik advertising codes
From 1 August 2024, conversion and retargeting codes will have to contain a consent parameter with a value of 1 in order to work properly. Through this parameter, advertisers provide Seznam with information on whether the user has given consent to targeted advertising or conversion measurement.
Improved visualization of rocks, shadows, and contour lines in the hiking map has expanded from the Czech Republic to neighboring countries in Central Europe.