We’re launching the Mapy.cz Premium subscription and the first premium features in the mobile app. Read more on our blog. We look forward to having you!
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Mapy.cz now financially supports the OpenStreetMap project, helping to contribute to its operation and development
Thanks to its corporate membership, the Czech mapping application is now actively supporting the development of OpenStreetMap. The project is one of the key sources of open data that Mapy.cz relies on.
The integration of Bloomreach and Sklik will make it easier for you to target your own customer lists
The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists and use email addresses to reach and re-engage customers. In addition, this targeting is not reliant on third party cookies and will therefore continue to work as the reach of traditional retargeting declines.
We’re expanding Mapy.cz navigation to Slovakia. It will now guide you based on current traffic conditions in Slovakia, helping you avoid traffic jams.
Update your tracking scripts to keep your retargeting and conversion tracking working
Google Chrome is likely to stop supporting third-party cookies in early 2025. Therefore, it is high time to make adjustments that will allow you to continue to work with Sklik and Zboží.cz as you are used to. Without them, your conversion tracking and retargeting will virtually stop working.
Email addresses can now be used to model your audience lookalike
Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.