We’re expanding Mapy.cz navigation to Slovakia. It will now guide you based on current traffic conditions in Slovakia, helping you avoid traffic jams.
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Update your tracking scripts to keep your retargeting and conversion tracking working
Google Chrome is likely to stop supporting third-party cookies in early 2025. Therefore, it is high time to make adjustments that will allow you to continue to work with Sklik and Zboží.cz as you are used to. Without them, your conversion tracking and retargeting will virtually stop working.
Email addresses can now be used to model your audience lookalike
Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.
Don’t be afraid of targeting your own customer lists and see the most common myths debunked
Last autumn we introduced a new feature that offers advertisers a new way of targeting. Sklik allows you to work with customer data, specifically your own lists of customers email addresses. But for some, collecting your customers’ emails may sound suspicious. To allay any unnecessary fears about using this targeting, here are answers to three of the most common concerns.
Sklik now supports hashed emails for its own customer lists
Introducing a new feature in Sklik that allows you to use hashed emails to make your own 1st party data even more secure. This innovation provides a higher level of privacy by using the standardised SHA-256 method for data encryption. Hash emails can be uploaded directly from the user interface or via the API.
Mapy.cz navigation not only alerts you when you exceed the speed limit, but also warns you about locations with speed cameras.