Blog Seznam.cz

You can now use a new ad format in your Sklik campaigns. Interscroller is the largest mobile format that responds to scrolling on a mobile page. The ad message itself is in the background of the page, where the visitor scrolls to gradually reveal it.

Hi from the Mapy.cz team. For the last 20 years, we’ve been working to make our app a great travel companion, helping you and offering you great experiences. You’ve been using it for free the whole time, and of course that won’t change. But the operation and the team require an investment of hundreds of millions of crowns. Adding a new paid version will allow us to bring you an even better Mapy.cz, expanding features while minimizing the annoying advertising you don’t like.

Thanks to its corporate membership, the Czech mapping application is now actively supporting the development of OpenStreetMap. The project is one of the key sources of open data that Mapy.cz relies on.

The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists and use email addresses to reach and re-engage customers. In addition, this targeting is not reliant on third party cookies and will therefore continue to work as the reach of traditional retargeting declines.