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In order for your business to develop successfully, it is important to increase its absolute profit. Clearly defined goals will help you to achieve this. The ideal approach to Sklik campaigns is to focus on promoting products or services, attracting new customers, supporting existing customers, and building a brand. When optimizing campaigns, advertisers determine a …
The Czech internet leader, Seznam.cz, generated a pre-tax profit of CZK 1.961 billion in 2021. This is an increase by more than 22% year-on-year. Revenues rose by 13.3% to almost CZK 5.604 billion compared to the year 2020. The good results were driven by high traffic on the homepage, selected content services and the shopping …
In the previous blog post, we have pointed out that the modern Recommendation Systems became widespread as they significantly improve user experience of consumers of online services and goods. For the same reason, the RS became subject of advanced research in leading technological companies. In this blog post, we will closely look at how the …
Are you an e-shop that advertises on Seznam? If you want to maximize your orders, you’re definitely using Zboží.cz and Sklik, including Shopping ads. What would you say if you could set up, manage, and evaluate all your product advertising on Seznam from a single interface? That’s the goal of the project we call Seznam …
What is native advertising? That’s the advertising you want. Publishers and websites in general need advertising because it feeds them. The advertiser in turn needs advertising formats where they can present their brand and products. And users want a nice site where they’ll find interesting information. Native advertising connects these three perspectives. Grab your audience’s …
The moment when we lose cookies and it will become impossible to target customers via this tool is coming, and those who think about the future must prepare for it. Fortunately, Seznam.cz has prepared several solutions for its partners. One of them is user log-in via Seznam. We asked Libor Zůbek, Marketing Director at NetDirect, …
