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Every e-shop owner knows the problem with an abandoned cart. Customers are often discouraged by the last step, when they have to register on the website or tediously fill in their details. Have you ever wondered how to solve this problem? We have. There is Seznam Log-in. About Seznam Log-in With Seznam Log-in, all people …
In May this year, Seznam.cz will organize a workshop in English language called “Recommendation Systems and User Representations” at the scientific conference Machine Learning Prague 2022. Participants will learn about the current state of research on recommendation systems, including the deep neural network architectures used in them. The workshop will include a practical part, during …
In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …
“Your brand is what other people say about you when you’re not in the room” is a much-cited marketing quote from Jeff Bezos, founder of Amazon. In other words, he says that brand is reputation – that is, whether people know you and what they think of you. In a series of articles over the …
This year, the domestic Seznam Brand Studio impressed the international jury of the Native Advertising Awards with its campaigns to such an extent that they awarded it the best ever major native advertising studio in the world among the foreign competitors comprising large media houses. The jury also awarded the work of the domestic studio …
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
