Case study: Dynamic retargeting on category for decoDoma
DecoDoma is a Czech mail order and online store founded in 2012, currently operating in the Czech, Slovak, Polish and Romanian markets. It is one of the leaders in the field of household goods, accessories and home textiles with a wide range of its own label products.
In cooperation with the Performics agency, dynamic retargeting (DRTG) has been set up for categories, which makes it possible to reach not only visitors to promotion details, but also visitors to store website categories. Some users view the products only as lists of promoted items in the given category, but they do not visit the product detail.
The newly incorporated function managed to reach even those potential customers who viewed only the pages with products.
Views + 46%
Sales + 26%
CTR + 33%
Conversion rate + 25%
Average order value + 7%
DRTG caused Return on Ad Spend increase by only a fraction of one percent
For more details and recommendations, read the full case study.
Jiří Lesňák for the Sklik Team