We have been working on the transparency and openness of our advertising systems for a long time, and Sklik is no exception. This time, we’ve improved the ability to measure ads on the content network using external tracking systems. How does it work and how can it help you?
Do you use any of the adserving or measuring systems (Adform, Adssets, DV360, Gemius), do you measure the total impact or post-view conversion? We now offer this option in the Sklik content network.
What is this good for and why should I use it
You will find new fields for inserting external tracking codes, along with the tracking template field below each ad format, in the “optional items” link.
Import / export support to facilitate working with a wide range of advertising formats is included and fully supported.
You can read more about our tracking templates in our Help.
Jakub Novotný for the whole Sklik team
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
The number of people who use a mobile phone or tablet to surf the Internet is constantly growing, so it makes sense to target them in campaigns. Nevertheless, you shouldn’t forget about users who prefer using desktop. In this case study we show how to effectively combine both target groups to achieve the best possible results through retargeting.
How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.
