You already know that we offer vertical video for the mobile. Last year, we have adapted it to make it a full-fledged video format. It is currently available on all content services (Novinky, Seznam Zprávy, Proženy, Garáž, Super, Sport).
Vertical video has many benefits, such as visible placement at the beginning of an article or the ability to measure the audience of a video. The format is gaining traction. That’s why we’re coming up with new infographics to demonstrate what makes vertical video so good, how to do it right, and how it works in practice.
Together with the client Mattoni 1873 and Red Media agency, we looked at the campaign of the 7UP brand and compared the overall experience. This campaign ran on the Novinky.cz website and was aimed at the target group aged 25-39. With that in mind, the agency opted for the mobile format.
Details of the campaign are shown in the attached infographics.
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
Mazda achieved high-quality results from personalized banner content with targeting from Seznam thanks to the cooperation of the GroupM and Sauto.cz teams. The latter provided its cookie data with the types of searched vehicles. A number of creatives were then created based on these. How many creatives were needed for the targeting to work properly? …
The Seznam Talks format is yet another option for our commercial partners to reach their audience and make themselves visible. The aim is to bring readers interesting topics from the world of business.
