Already popular with the clients at our homepage Seznam.cz and news website Novinky.cz, the Outstream video format has been made available also for Sport.cz, Proženy.cz and Kupi.cz.
We wrote about improvements to Outstream already in an earlier article. Now we want to allow advertisers to reach users on other sites as well.
Advertisers are now able to reach up to 2 million visitors a week on Sport.cz, mostly men. On the other hand, Proženy.cz website is dominated by women’s audiences and advertisers can reach over 1.5 million visitors a week.
Just like at Novinky.cz, you can see Outstream is just below the article. The video starts as soon as it is visible at least 50%. If the user scrolls down, the playback stops. This guarantees maximum video visibility and viewer attention. See how it will be positioned on the site.
The main advantage of Outstream is cost efficiency. The format offers the best price per view of the whole video. At the same time, due to many impressions and unique users, the advertiser has the opportunity to reach a wide audience at the TV level.
In general, shorter spots with creative sections of up to 15 seconds work better, as they reach a 15% viewing rate. It is important that the video captivates from the start as the advertiser has less time to reach the user.
In most cases the creative part of the video will be played without sound, so we strongly suggest incorporating subtitles into the video to help tell the story.
You can buy Outstream both directly from the Seznam sales team and through RTB.
Petr Daneš for the whole Video Advertising Team
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
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The Seznam Talks format is yet another option for our commercial partners to reach their audience and make themselves visible. The aim is to bring readers interesting topics from the world of business.
