We recently approached our users of all ages and interviewed them a little on the topic of online advertising. We asked which ads they find useful, what bothers them about mobile advertising or what they think of a company that advertises online. We believe that our survey can help you create campaigns that people love to see.
Advertising presenting (new) products and a discount is useful
Above all, people expect advertising about products, preferably new ones. It will probably not be a surprise that they also appreciate discounts. The younger generation values a captivating image, punchy text or a good story.
Advertising makes the company more credible
Our research revealed that 3/4 of people think that (most) advertisers are established, well-to-do businesses. All generations agreed; however this opinion prevailed especially among older people with lower education.
Overlay ad is the most annoying mobile ad
You know, you browse the internet from your phone and suddenly – boom! A full page overaly ad. And that’s exactly what bothers people the most about mobile advertising. Ads that often repeat, take up too much space, or slow down page loading are also perceived a nuisance. Our respondents agreed that all these aspects bother them much more than, for example, ads that are irrelevant.
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
Mazda achieved high-quality results from personalized banner content with targeting from Seznam thanks to the cooperation of the GroupM and Sauto.cz teams. The latter provided its cookie data with the types of searched vehicles. A number of creatives were then created based on these. How many creatives were needed for the targeting to work properly? …
The Seznam Talks format is yet another option for our commercial partners to reach their audience and make themselves visible. The aim is to bring readers interesting topics from the world of business.
