Due to the development of our product ad listings, starting Monday 15 February 2021 we are changing the way we count their impressions and derived metrics. Now, impressions will only be counted when the ad zone is actually rendered to the user. What impact will this have on the statistics and what should be taken into account?
Since last autumn we have been testing and gradually deploying the so-called ‘carousel’. In it, the user has the possibility of viewing other offers next to the product ad listings, and choosing from a larger number of offers.
In addition, we display an extra message next to the offers (if the offer is included in the feed) and information regarding whether the offer is in stock, provided the delivery date value is 0 (in stock).
From our tests so far, we know that product listings displayed in the carousel achieve higher click-through rates and conversion rates.
As the number of impressions increases from 5 to 24 when multiple offers are clicked, the number of impressions increases in a campaign with product ads. For the time being, it is still possible to display a maximum of 2 offers from one advertiser.
From 15 February 2021, the maximum share of carousel impressions will increase from the current 40% of searches to 100% on desktop and mobile. At the same time, for campaigns with Product Ads, we will start counting only the impressions where the user could actually see the ad. The combination of these changes can impact both the number of impressions and CTR of your product ad campaigns.
We are planning to move to viewable impressions for text ads and in the content network.
Google Chrome is likely to stop supporting third-party cookies in early 2025. Therefore, it is high time to make adjustments that will allow you to continue to work with Sklik and Zboží.cz as you are used to. Without them, your conversion tracking and retargeting will virtually stop working.
Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.
Last autumn we introduced a new feature that offers advertisers a new way of targeting. Sklik allows you to work with customer data, specifically your own lists of customers email addresses. But for some, collecting your customers’ emails may sound suspicious. To allay any unnecessary fears about using this targeting, here are answers to three of the most common concerns.
