Your video ad in Sklik can now work better than before. We’ve launched the option to insert automatic captions into your videos. The new video captioning feature is especially useful when the video ad is played without sound – subtitles can still tell the whole story to the viewer.
The new video captioning feature is especially useful when the ad plays without sound, typically in outstream campaigns and in some cases in instream campaigns. That’s when it’s important to entice the viewer with a creative idea in addition to strong visuals, and where subtitles can help. If a viewer is watching a video ad without sound for various reasons, they will still get the message by reading the subtitles.
The great advantage of automatic video captioning in Sklik is that all subtitles are always subject to human review. This guarantees maximum accuracy of the transcription without errors. Subtitles not matching the content of the video or containing a spelling error or typo will not occur.
For more information on how to set up automatic subtitling, see the Sklik help section.
Video captions are enabled by default. The option can only be disabled before the video file is uploaded; after that it is no longer possible to change the settings. However, you can delete the video, change the subtitle settings and upload it again. Subtitles do not appear instantaneously; they may not be available until several hours after the video has been uploaded.
Subtitles are not suitable for all commercial types, especially videos that contain large accompanying or explanatory text. Subtitles would just duplicate the message. Then, of course, there are video commercials that already contain subtitles. Also be careful that subtitles do not obscure important parts of the video that the viewer shouldn’t miss.
You can now use a new ad format in your Sklik campaigns. Interscroller is the largest mobile format that responds to scrolling on a mobile page. The ad message itself is in the background of the page, where the visitor scrolls to gradually reveal it.
Visibility is fundamental to the success of any e-shop. Our client decoDoma understands this, too. That’s why we worked together to significantly improve the visibility of its products on Zboží.cz in a relatively short period of time. We have documented the process in a case study for you.
What happens when a branded format is incorporated into a performance campaign and outperforms traditional banners? The Czech brand Yoggies decided to try Interscroller in Sklik to see if a small investment could deliver real results. The results spoke for themselves.
