Are you an e-shop that advertises on Seznam? If you want to maximize your orders, you’re definitely using Zboží.cz and Sklik, including Shopping ads. What would you say if you could set up, manage, and evaluate all your product advertising on Seznam from a single interface? That’s the goal of the project we call Seznam Shopping.
In the future, it will be possible to serve all product advertising needs from one place. However, there will be several steps leading to this, through which advertising will be gradually connected both for advertisers and for search users on Seznam.cz. This way we can offer the user the most advantageous offers in one place and advise the client on the selection of a suitable product, ideally while already searching, if the query is more general.
You probably already know that, due to an amendment to the Electronic Communications Act, now you need to obtain user consent before running tracking codes. Let’s take a look at exactly what’s changing and – more importantly – how we can work together to accommodate the changes to comply with the law while minimizing the …
Introducing a new way for you to transfer campaigns from Google Ads to Sklik directly without having to export campaigns in the Editor and then import a CSV file into Sklik. Is it now even easier thanks to linking accounts and automatic importing? What can import from Google Ads in the beta version do and …
And here it is again! Christmas is fast approaching and with it, the chance to make the most of Sklik campaigns. Don’t underestimate preparations, and Santa will bring you even more conversions. Join us for this year’s tips on how to tweak Sklik campaigns to perfection! 1. Retargeting (RTG) to e-mail addresses Do you have …
