Are you an e-shop that advertises on Seznam? If you want to maximize your orders, you’re definitely using Zboží.cz and Sklik, including Shopping ads. What would you say if you could set up, manage, and evaluate all your product advertising on Seznam from a single interface? That’s the goal of the project we call Seznam Shopping.
In the future, it will be possible to serve all product advertising needs from one place. However, there will be several steps leading to this, through which advertising will be gradually connected both for advertisers and for search users on Seznam.cz. This way we can offer the user the most advantageous offers in one place and advise the client on the selection of a suitable product, ideally while already searching, if the query is more general.
Visibility is fundamental to the success of any e-shop. Our client decoDoma understands this, too. That’s why we worked together to significantly improve the visibility of its products on Zboží.cz in a relatively short period of time. We have documented the process in a case study for you.
What happens when a branded format is incorporated into a performance campaign and outperforms traditional banners? The Czech brand Yoggies decided to try Interscroller in Sklik to see if a small investment could deliver real results. The results spoke for themselves.
You probably already know that, due to an amendment to the Electronic Communications Act, now you need to obtain user consent before running tracking codes. Let’s take a look at exactly what’s changing and – more importantly – how we can work together to accommodate the changes to comply with the law while minimizing the …
