From 1 August 2024, conversion and retargeting codes will have to contain a consent parameter with a value of 1 in order to work properly. Through this parameter, advertisers provide Seznam with information on whether the user has given consent to targeted advertising or conversion measurement.
The conversion and retargeting codes of Seznam must contain a consent parameter and a value expressing the user’s consent to store cookies from 1 August 2024. Otherwise, our systems will not process the codes.
To ensure that your conversion tracking and retargeting will continue to work as you’re used to, please check your settings. If your codes don’t yet contain a consent parameter with a value of 1 or 0, you will need to update them. See below to find out how to do it.
The codes must be provided with the consent parameter so that it is always part of them, with a value of 1 (consent granted) or 0 (consent not granted or denied). If consent is not granted (parameter value 0), we use the triggered conversion codes anonymously to model conversions. It will give you a more accurate overview of the performance of your campaigns in Sklik and Zboží.cz.
If the code does not contain a parameter with a value of 1, the conversion will not be measured, and the user will not be included in the retargeting audiences. This will happen even though have been running the code after the user has given his consent. We will of course include this change in the terms and conditions of Sklik and Zboží.cz.
To learn more about the consent parameter and its values, please see the Help section for conversion and retargeting code.
You can check if you are working with the consent parameter correctly in our guide. If you have any questions about this topic or need help setting up the consent parameter, please contact your account manager or a consultant in Seznam.
Thank you for working with us to create a transparent environment that fully respects users’ privacy preferences.
Sklik Team
Google Chrome is likely to stop supporting third-party cookies in early 2025. Therefore, it is high time to make adjustments that will allow you to continue to work with Sklik and Zboží.cz as you are used to. Without them, your conversion tracking and retargeting will virtually stop working.
Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.
Last autumn we introduced a new feature that offers advertisers a new way of targeting. Sklik allows you to work with customer data, specifically your own lists of customers email addresses. But for some, collecting your customers’ emails may sound suspicious. To allay any unnecessary fears about using this targeting, here are answers to three of the most common concerns.
