Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.
Lookalike targeting allows advertisers to reach potential customers who are similar to their existing customers. In addition, this new targeting eliminates the need for third-party cookies to replace emails. The new feature offers two key benefits to advertisers:
By using email addresses and advanced machine learning algorithms, advertisers can achieve greater accuracy in identifying and reaching potential customers with similar interests.
Using email as a source for creating lookalike audiences allows you to make the most of your own data. This is a key feature for a future without third-party cookies, opening up new opportunities for acquisition campaigns.
Sklik’s use of lookalike targeting based on email addresses is a groundbreaking step for advertisers looking to keep up with digital marketing trends and respond flexibly to changes related to the end of third-party cookie support.
With this new feature, you can not only improve the accuracy of your ad campaigns, but also maximise the effectiveness and ROI of your advertising. With this change, we’ve immediately increased the number of lookalike extensions so that you’re not limited in how you can test and use this feature.
Sklik supports a number of integrations to easily import your customers’ email addresses. Some of the platforms we work with are SmartEmailing, Ecomail.cz and other popular marketing systems in the Czech Republic. These integrations allow you to seamlessly connect your email databases with your advertising system, so you can make the most of your data. So don’t wait and start reaching your potential customers with this new feature today.
Last autumn we introduced a new feature that offers advertisers a new way of targeting. Sklik allows you to work with customer data, specifically your own lists of customers email addresses. But for some, collecting your customers’ emails may sound suspicious. To allay any unnecessary fears about using this targeting, here are answers to three of the most common concerns.
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
Sklik now allows you to work with client data in the form of custom email address lists. This introduces a new form of targeting, which opens up new possibilities for integrating data from CRM or CDP systems. How does targeting work and what are the experiences of our advertisers? In terms of the development of …
