The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists and use email addresses to reach and re-engage customers. In addition, this targeting is not reliant on third party cookies and will therefore continue to work as the reach of traditional retargeting declines.
Custom customer lists allow you to use the email addresses you acquire to reach and re-engage customers. The targeting is not dependent on third party cookies, making it a stable targeting for the coming years, when the reach of traditional retargeting will decrease. By targeting your own customer lists, you can achieve a variety of goals, from brand building to increasing conversion rates.
Bloomreach, formerly known as Exponea, is an e-commerce software company specialising in advanced cloud-based solutions for personalising the customer experience and automating marketing. It offers a range of tools and services that help businesses analyse and use customer data to streamline marketing campaigns, improve customer interactions and increase sales.
In a digital environment without third-party cookies, first-party data such as emails are expected to become much more valuable for marketing strategies and personalising the customer experience. In addition, there are many other benefits to targeting email addresses, such as:
By segmenting your emails, you can offer your customers exactly what matches their needs and interests. Plus, you can take advantage of segmenting existing marketing scenarios.
Personalised and relevant advertising delivers better results. Both customers and sellers are happy. And compare to email marketing, the message does not end up in bulk mail.
This type of targeting doesn’t depend on third-party cookies, so you’ll still be able to reach customers after Google Chrome stops supporting it.
The integration of Bloomreach and Sklik is a welcome simplification for clients. It means they don’t have to constantly switch between applications, but can work efficiently to segment their customers and automate marketing campaigns directly in the environment they’re used to. This solution offers a smoother workflow and allows companies to better explore the potential of marketing data.
You can see how the integration of Bloomreach and Sklik works in practice in the case study we have prepared in collaboration with our client Notino.
At Seznam, we’re constantly working to improve our services and create new user experiences. We’re excited to introduce a new integration between Boost.space and our programmatic advertising platform, Sklik, allowing you to connect with over 1,900 tools.
Google Chrome is likely to stop supporting third-party cookies in early 2025. Therefore, it is high time to make adjustments that will allow you to continue to work with Sklik and Zboží.cz as you are used to. Without them, your conversion tracking and retargeting will virtually stop working.
Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.
