The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists and use email addresses to reach and re-engage customers. In addition, this targeting is not reliant on third party cookies and will therefore continue to work as the reach of traditional retargeting declines.
Custom customer lists allow you to use the email addresses you acquire to reach and re-engage customers. Targeting is not dependent on third party cookies, making it a stable targeting option for years to come as the reach of traditional retargeting diminishes. By targeting your own customer lists, you can achieve a variety of goals, from brand building to increasing conversion rates.
Bloomreach, formerly known as Exponea, is an e-commerce software company specialising in advanced cloud-based solutions for personalising the customer experience and automating marketing. It offers a range of tools and services that help businesses analyse and use customer data to streamline marketing campaigns, improve customer interactions and increase sales.
What are some of the benefits of targeting your own list of customers?
In a digital environment without third-party cookies, first-party data such as email is expected to become much more valuable for marketing strategies and personalising the customer experience. In addition, there are many other benefits to targeting email addresses, such as:
- Advertisement is relevant
By segmenting your emails, you can offer your customers exactly what matches their needs and interests. Plus, you can take advantage of segmenting existing marketing scenarios.
- Tailored communication is more effective
Personalised and relevant advertising delivers better results. Both customers and sellers are happy. And compared to email, the message does not end up in bulk mail.
- No third-party cookies required
This type of targeting doesn’t rely on third-party cookies, so you’ll still be able to reach customers after Google Chrome stops supporting it.
Make your job easier as well
The integration of Bloomreach and Sklik is a welcome simplification for clients. It means they don’t have to constantly switch between applications, but can work efficiently to segment their customers and automate marketing campaigns right in the environment they’re used to. This solution offers a smoother workflow and allows companies to better explore the potential of marketing data.
You can see how the integration of Bloomreach and Sklik works in practice in the case study we have prepared in collaboration with our client Notino.