What happens when a branded format is incorporated into a performance campaign and outperforms traditional banners? The Czech brand Yoggies decided to try Interscroller in Sklik to see if a small investment could deliver real results. The results spoke for themselves.
About the client: Yoggies is a Czech brand of natural pet food and supplements for dogs. Its products are free from chemicals, grains, and preservatives, and are cold-pressed to retain maximum nutrients. Its range includes kibble, dietary supplements, treats, and canned food, all of which emphasise quality, health, and naturalness. The company prides itself on educating its customers, fostering a sense of community, and earning the trust of thousands of breeders and experts.
The goal was more than just brand building
In the first half of 2025, our client, Yoggies, decided to trial the premium, visible Interscroller format in a performance campaign. The goal was to build brand awareness, but above all:
To verify that, even with a small budget, the visible format can deliver a message with excellent performance.
Comparison of the effectiveness of Interscroller with that of classic banners on a limited budget.
There were two basic lines to the deployment of Interscroller
1. Retargeting, which was the main focus
Segments based on purchasing behavior that the client has used in the past and are the most effective in terms of performance:
Visitors who were on the website 0–3 days ago.
Visitors who were on the website 4–7 days ago.
Customers who made a purchase 30–180 days ago.
Customers who made a purchase 180–360 days ago.
2. Acquisition as a complementary line
In the event of an acquisition, the test was conducted on a limited budget.
The format was designed exclusively for mobile devices. The objective was to maximise the visibility and impact of the message when the user was ready to scroll through the content.
The results showed twice the performance of traditional banners
Various creative variants were tested and optimised during the campaign according to the following parameters:
Conversion rate at segment level
COS
The creative that performed best in the campaign.Other creatives used in the campaign.
This was followed by an evaluation of how individual segments performed over time. Of the retargeting subgroups, targeting people who had made a purchase within the last 30 to 180 days was the most successful approach. This group had the highest conversion rate and lowest PNO of all the subgroups in the campaign. This confirms that “warm”audiences with a purchase history have performance potential that warrants a more creative approach. For the Yoggies brand, which sells pet food, a product with regular purchase frequency, this is also an ideal segment for promoting repeat orders and building long-term loyalty.
Interscroller delivered almost twice as many conversions as banners (209), as well as an 85% higher transaction value, with a PNO of 10.9%. These results clearly demonstrate that a visible format can be more effective than a traditional banner.
When we started this campaign, we believed that visible formats such as Interscroller were better suited to brand building than direct performance. However, this case study proved us wrong – with the right strategy and targeting, even a relatively small investment can deliver impressive results. We were pleased that the format not only contributed to sales, but also to better brand visibility, all with a very reasonable PNO. We appreciate the analytical approach and the desire to find new, effective ways to use the budget. We would definitely recommend it to other brands looking to combine performance with trust-building.
How to get conversions from visible formats
Don’t be afraid to combine visibility and performance formats – effective targeting and appealing content can deliver excellent results.
Focus on retargeting segments with longer purchase histories, which are often overlooked. These segments can offer high conversion potential.
Even a small investment in brand formats can be highly beneficial if set up correctly.
Even if you have a limited budget, don’t rule out premium, visible formats. When used correctly, Interscroller can outperform traditional banners in terms of both visibility and direct performance.
The Yoggies campaign confirmed that the Interscroller can play a significant role in a performance strategy, even with a low investment. Thanks to careful optimisation, we were able to maximise the effectiveness of the visible format, even in a conversion-focused environment. As a result, Yoggies gained not only sales, but also a broader reach and greater brand overlap, all at a sustainable PNO.
On behalf of Yoggies, Jiří Švihálek; on behalf of Sklik, Kateřina Červinková
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