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It might seem that with the current very advanced possibilities of optimizing digital campaigns, especially in the field of programmatic advertising, the application of best practices can essentially guarantee success. But how is it possible that often two almost identical campaigns deliver very different results?
DecoDoma is a Czech mail order and online store founded in 2012, currently operating in the Czech, Slovak, Polish and Romanian markets. It is one of the leaders in the field of household goods, accessories and home textiles with a wide range of its own label products.
From a marketing point of view, a strange kind of summer begins – this time not a season of exotic holidays. Due to the coronavirus pandemic and its consequences, the decline in advertising spend can not be avoided this year, but digital marketing should continue to grow.
The Dynamic banner is a great format for reaching new customers, as we’ve previously described. Now we decided to test this hypothesis in practise with our client Zahradnictví Kruh. And what did we discover? We can reveal that there has been an increase in the conversion rate and a decrease in the cost and turnover …
The coronavirus crisis has affected almost the entire Czech economy. How has ŠKODA AUTO a.s., one of the biggest employers in the Czech Republic and a client of Seznam.cz, managed this situation? In this interview you’ll find out if the marketing department had to change its media plans and whether the crisis also brought some …
Taste Sun, another winner of the Sklik Challenge for Certified Agencies, shared with us its winning tips for working with Sklik. Let’s take a look at their recommendations how to work with the content and search network. Eliminate low quality visits from retargeting With retargeting lists, you reach users on the content network who fall …
