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This campaign for our client, Palírna U Zeleného stromu, became an example of how to combine direct buy and Seznam Native with RTB to meet the client’s goals. During the campaign we used RTB, which can play a key role in follow-up communication (storytelling) and in working with the frequency of the reach, to capture …
Sklik now allows you to work with client data in the form of custom email address lists. This introduces a new form of targeting, which opens up new possibilities for integrating data from CRM or CDP systems. How does targeting work and what are the experiences of our advertisers? In terms of the development of …
Take advantage of a unique opportunity to purchase audio ad space through our Seznam Cross Audio – a bundle of audio space in podcasts from the editors of Seznam Zprávy, Novinky.cz, radio advertising on Expres FM and Classic Praha and floating positions in all podcasts featured on the new Podcasty.cz platform. Here you will find …
Sportobchod.cz is a major online retailer of sports equipment in the Czech Republic. Last year was the first time we tried to promote Black Friday on a larger scale through acquisition campaigns and retargeting. We had clear turnover targets for this event. In order to react quickly and effectively, we had a report set up where …
Your video ad in Sklik can now work better than before. We’ve launched the option to insert automatic captions into your videos. The new video captioning feature is especially useful when the video ad is played without sound – subtitles can still tell the whole story to the viewer. When will subtitles help you? The …
In this case study, produced in collaboration with our client Mountfield, you will learn how the client used the Outstream video format within Sklik to promote one of their products – electric bikes. The aim of this video campaign was to communicate the idea that Mountfield is not only a well-known retailer of gardening equipment, …
