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…sleeping. Our long-term strategy in the campaign for the client Johann Malle is to purchase impressions targeted at the brand’s clientele, i.e. people who can afford luxury hand-made beds from…
…Cooking will also be added to the roster. * Source: ATO – Nielsen Admosphere, živě 15+, reach, December 2020 ** Source: ATO – Nielsen Admosphere, živě 15+, share, December 2020…
…native advertising, bringing together the most famous media houses, The New York Times, CNN, BBC, Forbes and other big names. They then also compete together in the Native Advertising Awards….
…campaigns on a regular basis and adjusted your pay-per-thousand impressions (CPT), impression frequency, budgets, interest types, and purchase interests. The case study was written by PLACEMENT.cz and Jan Řičánek, Seznam.cz…
…in 4% higher brand affinity, 20% higher engagement, 7% greater emotional intensity, 29% more attention to advertising details, and 30% greater memorization of advertising messages in general. This article was…
…e-shops in the home&living and garden segment,” informs Tomáš Búřil, Sales Director at Seznam.cz. In general, the shortest way to hooking a customer is to reach them in the environment…
