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To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
From 1 August 2024, conversion and retargeting codes will have to contain a consent parameter with a value of 1 in order to work properly. Through this parameter, advertisers provide Seznam with information on whether the user has given consent to targeted advertising or conversion measurement.
The company Seznam.cz, Czech internet leader, has slightly increased its revenues in 2023 – they grew by 0.18% compared to 2022 to CZK 5.939 billion. Profit before tax also grew slightly, in particular by 6.06% to CZK 1.362 billion. “We entered the year 2023 in anticipation of the cooling domestic online market and the ongoing …
The Czech internet leader has opened its third data centre. The new building was added to the existing data centre in Horní Počernice, which was commissioned in 2015. The implementation took exactly one year and was carried out in cooperation with Metrostav and the general contractor, Altron.
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
The number of people who use a mobile phone or tablet to surf the Internet is constantly growing, so it makes sense to target them in campaigns. Nevertheless, you shouldn’t forget about users who prefer using desktop. In this case study we show how to effectively combine both target groups to achieve the best possible results through retargeting.
