Using first-party data to reach your audience is a smart, forward-thinking strategy. The Seznam Data Clean Room allows you to upload your customer email lists securely and activate them on the Sklik platform. This allows you to safely and effectively target users who are already familiar with your brand.
Over the past year, we have completely overhauled our approach to identifying user interests. By leveraging deep neural networks and advanced language models, including SeLLMa from Seznam, as well as the latest natural language processing techniques, we have achieved significantly more accurate content classification. Let’s summarise what this means for you.
The integration of Bloomreach Engagement (formerly Exponea) and Sklik will make it easier for clients to target their own customer lists and use email addresses to reach and re-engage customers. In addition, this targeting is not reliant on third party cookies and will therefore continue to work as the reach of traditional retargeting declines.
