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In Sklik, you can now set up ad extensions at the account level. These extensions are applied across all campaigns where the extensions are not set up individually. Which extensions are affected, and which ones will Sklik set for you?
To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
From 1 August 2024, conversion and retargeting codes will have to contain a consent parameter with a value of 1 in order to work properly. Through this parameter, advertisers provide Seznam with information on whether the user has given consent to targeted advertising or conversion measurement.
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
The number of people who use a mobile phone or tablet to surf the Internet is constantly growing, so it makes sense to target them in campaigns. Nevertheless, you shouldn’t forget about users who prefer using desktop. In this case study we show how to effectively combine both target groups to achieve the best possible results through retargeting.
How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.
