Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen.
Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but also on the other Seznam websites and those of our partners.
Are you also thinking about programmatic advertising and are you asking what it can help you with? Whether your advertising goal is to attract new customers, increase awareness of your brand or product, reach out to existing customers, boost sales or build a market, programmatic advertising can handle everything.
Learn more about the power of programmatic advertising by just clicking on English subtitles in our latest video.
In today’s online world, where we are constantly faced with so many ads, it’s important to remind users and measure brand awareness regularly, even with well-defined targeting. It was the combination of the follow-up strategy and measurement of awareness through Seznam Brand Lift that helped the client to succeed with his campaign. Let’s have a look at it.
Which ad impression frequency per user in brand campaigns is the most effective? The optimal frequency is generally considered to be between four and seven impressions. Let’s take a look at how we know when we’ve actually achieved an effective frequency, and when it just looks like it.
Sooner or later, third-party user cookies you’re used to targeting will become anonymous traffic. Does this scare you? It doesn’t have to. We have been preparing for this situation for a long time and have come up with a solution to target users using so-called cookieless browsers.
