Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen.
Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but also on the other Seznam websites and those of our partners.
Are you also thinking about programmatic advertising and are you asking what it can help you with? Whether your advertising goal is to attract new customers, increase awareness of your brand or product, reach out to existing customers, boost sales or build a market, programmatic advertising can handle everything.
Learn more about the power of programmatic advertising by just clicking on English subtitles in our latest video.
In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …
“Your brand is what other people say about you when you’re not in the room” is a much-cited marketing quote from Jeff Bezos, founder of Amazon. In other words, he says that brand is reputation – that is, whether people know you and what they think of you. In a series of articles over the …
How do you know if your brand has become recognised by your customers? With Seznam Brand Lift, you can evaluate your campaign goals and the extent to which your brand awareness has increased. See how this tool helped Hyundai Motors with their Going to the Euro! campaign. Seznam Brand Lift helps you measure the impact …
