In the previous article we listed the five key points for brand building, which are: 1. long-term communication and continuity, 2. sufficient investment, 3. broad reach, 4. originality, emotional tonality, and memorability, and 5. accurate measurement. Let’s discuss all of these in more detail. 1. Long-term communication and continuity You can see two curves in the …
The power of programmatic advertising
Do you want to know what is programmatic advertising and how can it help you? Then you should watch our new episode of Seznam Behind the Screen.
Seznam is a huge advertising space. The ads that you can buy from us via Sklik or RTB can not only be seen on the Seznam homepage, but also on the other Seznam websites and those of our partners.
Are you also thinking about programmatic advertising and are you asking what it can help you with? Whether your advertising goal is to attract new customers, increase awareness of your brand or product, reach out to existing customers, boost sales or build a market, programmatic advertising can handle everything.
Learn more about the power of programmatic advertising by just clicking on English subtitles in our latest video.