In addition to the existing options for selecting campaigns for the statistical report – by activity or a specific campaign – we have added the option of filtering campaigns by their type. For example, you can now set up an automatic report for all campaigns of the search type. This will also include all your future added search campaigns.
What else is good to know? The filter cannot be combined with the selection of specific campaigns; you can use either one or the other. However, it can be combined with the network selection, so you can pull e.g. the product campaign type plus the content network type into the report to get the stats for dynamic banner and dynamic retargeting only.
Combined – it is no longer possible to create a combined campaign in the normal way. If you have a campaign of this type in your account, it can complicate your reporting or filtering. Do not hesitate to contact our support. We will be happy to convert your campaign to the desired type.
Zboží.cz – a new campaign type that will be added to the Sklik interface as the consolidation of Sklik and Zboží.cz for the new Seznam Nákupy shopping platform. There are currently (March 2021) no campaigns of this type in your accounts and all existing report templates will not have this type selected. Thus, the data source settings for your reports will not change without your intervention. More information will be available soon.
We are busy working on new reports that will improve the work with statistics and also speed up the currently slow generation of reports. We will also add support for campaign filters to Sklik API.
And here it is again! Christmas is fast approaching and with it, the chance to make the most of Sklik campaigns. Don’t underestimate preparations, and Santa will bring you even more conversions. Join us for this year’s tips on how to tweak Sklik campaigns to perfection! 1. Retargeting (RTG) to e-mail addresses Do you have …
How to extend campaign reach and increase turnover while upholding the target Cost of Sale (CoS)? The clients Agrofortel and Spořílek decided to use acquisition targeting using dynamic retargeting of product visitors on Seznam websites. This type of targeting shows users an ad for a specific product from the client’s XML feed, which they viewed in the Seznam browser. The results of the campaign may inspire you to work with targeting.
When planning brand online campaigns, we can monitor many metrics. One of the most important is frequency. But what does frequency mean in online marketing? And which one is ideal? That is the focus of this article. Frequency as defined in online marketing is the amount of reach of our target group by a certain message over …
