The long-awaited new feature on the Seznam.cz home page is finally here. And what are its benefits to you? Reach out to your customers on the most-visited website on the Czech Internet – wherever they are. You can use formats such as Mobile Interscroller or Mobile Vertical Outstream, which are now also available on the Seznam.cz homepage.
This is the biggest mobile format that responds to page scrolling on a mobile. The commercial message itself is located in the page background and is gradually uncovered by the site visitor scrolling. Thanks to its design it attracts attention more than a classic banner while being simple to produce. In addition to the static creativity offered by the Mobile Interscroller format, you can also attract people’s attention through video in Mobile Vertical Outstream.
In the last two years the number of click-throughs from the homepage has risen by 54%. The high-quality content in feed articles encourages people to scroll between topics that they’re interested in. These are then personalized according to the user’s interests and behaviour, ensuring their relevancy. More than 1,500 articles appear in the feed every day. Up to 4.5 million people visit the article feed at least once per month; that’s more than half of the adult population of the Czech Republic.
Being visible on mobile formats is key for every business or message. 80% of people browse the Internet from mobile devices. More than 60% of people visit the Seznam.cz homepage from a mobile device. (Source: NetMonitor)
For more information, contact your dealer or write to us at reklama@firma.seznam.cz.
You can now use a new ad format in your Sklik campaigns. Interscroller is the largest mobile format that responds to scrolling on a mobile page. The ad message itself is in the background of the page, where the visitor scrolls to gradually reveal it.
To make it easier for you to evaluate your campaigns, we are changing the method of video ad metrics calculation in Sklik. While previously the key indicator for us was the number of times an ad was played to the end, regardless of its length, we will now also consider other interactions with the ad.
Sooner or later, third-party user cookies you’re used to targeting will become anonymous traffic. Does this scare you? It doesn’t have to. We have been preparing for this situation for a long time and have come up with a solution to target users using so-called cookieless browsers.
