Last autumn we introduced a new feature that offers advertisers a new way of targeting. Sklik allows you to work with customer data, specifically your own lists of customers email addresses. But for some, collecting your customers’ emails may sound suspicious. To allay any unnecessary fears about using this targeting, here are answers to three of the most common concerns.
In Sklik you can use your own email lists to reach your registered, existing or potential customers (provided you have the consent of your users for this purpose). In the case of Sklik, these do not have to be emails exclusively on the seznam.cz domain. For example, users often use the gmail.com address to register with Seznam.
The data you provide to us and upload to your Sklik account cannot be downloaded or exported. Seznam.cz does not share email addresses with other advertisers, external partners or clients of Seznam. Uploaded email addresses are not published anywhere and therefore cannot be used by anyone. For example, in the Sklik interface in the Retargeting section.
The file you upload to your Sklik account is located at the secure https:// address. After uploading and pairing, the data is immediately deleted in its raw form, so it cannot be traced anywhere in Sklik. You can also use the secure upload via the Sklik API. Validation then happens on Seznams’ side.
It targets registered users or newsletter subscribers who have given their consent to receive marketing communications – ideally with opt-in consent for targeted advertising. You are responsible for ensuring that your list contains only registered users. This type of retargeting does not rely on the collection of cookies. Targeting is therefore immune to the potential end of the ability to use third party cookies.
If you’re interested in more details on how to use the new targeting type, what the settings are, or how to use targeting, check out our Help section
Sklik is constantly innovating its services, so you can now base lookalike targeting on email addresses. This novelty will allow you to target your campaigns accurately even in cookieless times. The accuracy and efficiency of targeted campaigns is ensured by advanced machine learning.
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
Sklik now allows you to work with client data in the form of custom email address lists. This introduces a new form of targeting, which opens up new possibilities for integrating data from CRM or CDP systems. How does targeting work and what are the experiences of our advertisers? In terms of the development of …
