Introducing a new feature in Sklik that allows you to use hashed emails to make your own 1st party data even more secure. This innovation provides a higher level of privacy by using the standardised SHA-256 method for data encryption. Hash emails can be uploaded directly from the user interface or via the API.
| What is a hashed email? A hashed email is a normalised and SHA-256 hashed string containing a logged-in user’s email address, obtained via a custom login on the web, Seznam, Google, Facebook, MyID, etc. Advanced encryption ensures that user data is completely secure. The only condition for the use of the data is the explicit consent of the user in accordance with current legislation. |
SHA-256 encryption ensures that customer lists are protected and remain completely anonymous during processing.
Hashing emails allows you to work securely and efficiently with advertisers’ data. Thanks to this, even in the cookieless age that is inexorably approaching, you will accurately reach your existing and potential customers.
You can easily upload lists to Sklik via the user interface, or you can use the API for fully automated import. For more information on available integrations, see our Help.
You can read more about targeting your own customer lists and the myths associated with it in our article.
With hashed email support, we can offer you an even more secure way to activate your own data and target your own customer lists. For even more effective targeting, also take advantage of Lookalike targeting which allows you to use your own customer lists as a source for modeling relevant audiences.
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