Have the tools to set up, optimise and evaluate your advertising in one convenient place? But of course, and that’s why we are gradually integrating Zboží.cz and Sklik Advertising Management. Find out what new features you can use now and what improvements are coming next in our article.
In the Zboží.cz administration you can now transfer the complete setting of your advertising to the Sklik interface and gain many benefits, which include:
- More detailed breakdowns across multiple campaigns, e.g. by product range, network or advertising type.
- The ability to flexibly start and stop such campaigns or reports.
- Use of daily budget as with Sklik campaigns.
- The unification of the Wallet from which advertising payments are made.
Settings related to your store, historical statistics, feed processing diagnostics and bid data quality or the matching tool remain in the Zboží.cz administration. We describe the differences in more detail in the help section.
Complete transfer of advertising control to Sklik is suitable for all those who already set prices per click using Sklik and want to unify work with budgets, wallet, need to work more flexibly with the range of advertised products and other marketing tools. But it will also make work easier for beginners who want to start managing their product advertising through the familiar Sklik interface.
So how do you transfer your Zboží.cz advertising management to Sklik and start enjoying all the benefits? Simply by running the wguide in the Zboží.cz administration (make sure you have a Zboží.cz account linked to your Sklik account).
What are the plans for the development of advertising in Zboží.cz and Sklik?
You can look forward to unified access between the two interfaces to make the transition between their settings seamless for all users. Practical new features include notifications of feed problems already in the Sklik interface, or more detailed statistics on advertising, which can also be found easily in Sklik.
Sklik and Zboží.cz teams