The Seznam.cz website receives around 4 million visitors a day, mainly for infotainment. Although it may not seem obvious, this site is literally packed with new technologies, and Machine Learning (ML) / Artificial Intelligence (AI) technologies play the leading role among them.
About the client Notino is the largest perfume and cosmetics e-shop in Europe, and has been on the Czech market since 2004. Since then, the company has gradually become one of the strongest online players in the beauty sector in Europe. Notino is currently active on 27 European markets. It is an authorised partner of …
The number of people who use a mobile phone or tablet to surf the Internet is constantly growing, so it makes sense to target them in campaigns. Nevertheless, you shouldn’t forget about users who prefer using desktop. In this case study we show how to effectively combine both target groups to achieve the best possible results through retargeting.
In today’s online world, where we are constantly faced with so many ads, it’s important to remind users and measure brand awareness regularly, even with well-defined targeting. It was the combination of the follow-up strategy and measurement of awareness through Seznam Brand Lift that helped the client to succeed with his campaign. Let’s have a look at it.
Mazda achieved high-quality results from personalized banner content with targeting from Seznam thanks to the cooperation of the GroupM and Sauto.cz teams. The latter provided its cookie data with the types of searched vehicles. A number of creatives were then created based on these. How many creatives were needed for the targeting to work properly? …
It’s rather easy to reach customers who use the Google browser with advertising. But targeting users with Safari or Firefox browsers is quite a challenge. We love a challenge, so we got right down to business with our client Deichmann. Using video advertising to do this and targeted mainly people interested in shopping and discounts.
