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In the previous blog post, we have pointed out that the modern Recommendation Systems became widespread as they significantly improve user experience of consumers of online services and goods. For the same reason, the RS became subject of advanced research in leading technological companies. In this blog post, we will closely look at how the …
Advertisers using dynamic retargeting have the opportunity to extend the reach of their campaigns to other relevant customers interested in exactly which products they currently offer. Because it works on Seznam data, audiences will be available even after the end of third-party cookies, which is near. How does the new targeting work and how can …
Acquisition campaigns play a crucial role when advertising in the Sklik display network. These are primarily designed to bring in new potential customers and, in addition, they also help build the brand. Wondering what formats are suitable for acquisition campaigns? In this video, we will introduce these to you, including some practical tips on, for …
Company Seznam.cz, Czech internet No. 1, will open its eleventh branch office in spring this year. It will be located in Bratislava and primarily employees in opened software developer and programmer job positions will be working there. “We constantly search for experts for our services across all industries. The local market shows big interest namely …
You probably already know that, due to an amendment to the Electronic Communications Act, now you need to obtain user consent before running tracking codes. Let’s take a look at exactly what’s changing and – more importantly – how we can work together to accommodate the changes to comply with the law while minimizing the …
Outstream from Seznam is neither banner nor instream advertising. It’s a unique format that complements the campaign media mix and combines the benefits of video advertising with great reach. But how do we set it up for the best advantage and so that the campaign delivers the expected results? What makes Outstream exceptional The main …
